M Saraswathy &Amp; Viveat Susan Pinto

Stories by M Saraswathy &Amp; Viveat Susan Pinto

Hershey's goes for the kill in India

Hershey's goes for the kill in India

Rediff.com   1 Oct 2012

But the company will have to differentiate itself in a market that has well-entrenched players.

'No Manmohanomics for aam aadmi-focused state'

'No Manmohanomics for aam aadmi-focused state'

Rediff.com   24 Sep 2012

Bengal minister says Mamata's pullout from UPA will not hit capital flow.

Amway cracks the consumer code

Amway cracks the consumer code

Rediff.com   17 Sep 2012

Its model has come under intense scrutiny in recent months, but the direct marketing major attributes its success in India to strict quality control and aggressive brand-building.

Franchisees protest at Reebok's doorstep

Franchisees protest at Reebok's doorstep

Rediff.com   31 Aug 2012

The franchisees from the National Capital Region were protesting against the new terms proposed by the German sports goods major for operating stores in India.

As FMCG deals fall, companies pile up cash

As FMCG deals fall, companies pile up cash

Rediff.com   24 Aug 2012

For the quarter ended June, most FMCG companies reported growth of 15-20 per cent in revenue, as demand for daily-use items continued to be high.

Students from UK institute get taste of RBI functioning

Students from UK institute get taste of RBI functioning

Rediff.com   13 Aug 2012

Students of the Newcastle University Business School are on summer internship opportunity, as a part of their global exposure.

Kraft's premium chocolate bet

Kraft's premium chocolate bet

Rediff.com   4 Jul 2012

After Oreo and Tang,Toblerone will be the third brand from the Kraft portfolio to be integrated with the Indian entity

Virtual trial rooms new feature in e-commerce

Virtual trial rooms new feature in e-commerce

Rediff.com   2 Jul 2012

Virtual trial room is a new concept e-commerce players in India are looking at seriously. Using a web-camera, users are able to click pictures of themselves and then click on a product, which is then fitted on to their bodies. This helps see how it looks on them. Players such as Zovi.com, Lenskart.com and Kingschest.com have introduced this feature. Myntra.com will do so in two months.

FMCG bosses may see sales, pay dip

FMCG bosses may see sales, pay dip

Rediff.com   2 Jul 2012

Salaries are performance-linked and FY12 was good on both counts; now, persistent inflation and patchy rains show on rural market.

Tata Group uses internal portal to retain talent and cut costs

Tata Group uses internal portal to retain talent and cut costs

Rediff.com   25 Jun 2012

The Tata companies employ 4,25,000 people across seven sectors, worldwide, thus constituting a vast talent pool. "An initiative like this enables us to retain and nurture talent, and at the same time gives existing employees a chance to move across locations," says Satish Pradhan, chief, group human resources, Tata Sons.

Lifebuoy takes a dig at Dettol again

Lifebuoy takes a dig at Dettol again

Rediff.com   14 Jun 2012

Reckitt Benckiser's Dettol brand appears to be the target of arch-rival Hindustan Unilever (HUL)'s Lifebuoy for the second time in a row, with a new commercial saying the latter is far more effective than the former.

Major PSUs able to reduce staff cost

Major PSUs able to reduce staff cost

Rediff.com   14 Jun 2012

According to data compiled by BS Research Bureau for BSE 100 companies, seven public sector companies -- Indian Oil Corporation (IOCL), Bank of India, Union Bank, Bharat Petroleum (BPCL), Oil and Natural Gas Corporation (ONGC), Hindustan Petroleum (HPCL) and GAIL -- have reduced their employee costs ranging from one per cent to 21 per cent.

FMCG companies keep fingers crossed over monsoon

FMCG companies keep fingers crossed over monsoon

Rediff.com   6 Jun 2012

Consumer goods companies remain hopeful of good rainfall this year despite the prediction of a possible drought-causing El Nino weather phenomenon in August-September.

Adidas' key former employees denied anticipatory bail

Adidas' key former employees denied anticipatory bail

Rediff.com   28 May 2012

In a new twist to the battle between German footwear major Adidas and its key former employees, a trial court in Gurgaon denied anticipatory bail to Subhinder Singh Prem, former managing director, and Vishnu Bhagat, former chief operating officer, of the company in India.

Cola war out in the field

Cola war out in the field

Rediff.com   25 May 2012

Coke's latest commercial for the summer opens in a desert with children enjoying a game of cricket despite the blistering heat.

Adidas CEO likely to visit India amid crisis

Adidas CEO likely to visit India amid crisis

Rediff.com   7 May 2012

Adidas chief executive officer Herbert Hainer is expected to be in India soon, as the local unit of the German sportswear maker, Reebok India, finds itself embroiled in a controversy, following the exit of its senior management, including Adidas India managing director Subhinder Singh Prem, amid allegations of commercial irregularities.

What is the real motive behind Nestle-Pfizer acquisition?

What is the real motive behind Nestle-Pfizer acquisition?

Rediff.com   24 Apr 2012

Nestle's acquisition of Pfizer's infant nutrition business has an India angle to it. While Pfizer does not have its infant nutrition brands such as SMA Gold, Promil Gold, Progress Gold and Promise Gold in India yet, the threat that it could launch these products in the country was always there, thanks to its strong presence in neighbouring countries such as China, Indonesia and the Philippines.

India Inc seeks language specialists

India Inc seeks language specialists

Rediff.com   16 Apr 2012

Demand on rise as companies look to expand in Asian, European markets

ICICI Prudential losing 300 staff every month

ICICI Prudential losing 300 staff every month

Rediff.com   13 Apr 2012

The life insurance arm of the country's largest private-sector lender does it not to expand workforce, but to maintain its strength, as almost a similar number of staffers keeps leaving every month.

Meet the 68-year-old chairman of Bates India

Meet the 68-year-old chairman of Bates India

Rediff.com   4 Apr 2012

He's 68, but he shows no signs of slowing down. Ranjan Kapur, country manager, WPP India, has the additional responsibility of Bates India now as its chairman, but the former head of Ogilvy & Mather has taken it up in earnest.